Advantage/ Larry Voula (raw), 1990 May 2
File — Box: 2, Folder: vhs_045
Scope and Contents
Chrysler Communicator's Conference at the new education Center at Auburn Hills. Discussing Advantage Chrysler's advertising campaign. Also discussing ways to compete against Japanese car companies. New organization of the company into product focus teams. Examples of advertising where the importance of airbags are shown. Chrysler is the only manufacturer that puts airbags in every one of their cars.
Dates
- Creation: 1990 May 2
Physical Description
1 videocassette (42:37 min.)
Repository Details
Part of the University of Delaware Library Special Collections Repository